Dear Fellow Executive,
Welcome to Forbes Baltic Marketing Conference in Riga.
I’m very pleased to have our leading partner talking to you about how to win in the marketplace by having a business perspective and becoming different.
You will learn that marketing is about business and earning money, not just spending!
Marketing and advertising are often considered an ART rather than a discipline that earns money. However in the era of overproduction – what in reality is being produced is marketing of product or service. Marketing is a key competence for every senior manager. Forbes has invited two practitioners who will demonstrate proven techniques on how to win more business and beat competitors. Our speakers will combine theory with more than 50 real case studies for almost every industry. The conference is split into two parts: how to win in marketing how to make advertising work. Working language: English, with simultaneous translation to Latvian.
The conference is targeted at: Estonian, Latvian and Lithuanian CEOs and TOP managers, interested in growing their business, entrepreneurs, marketing managers and advertising professionals who want to learn why marketing mean business
First Part – Marketing, Gustav Hafrén,
Trout&Partners, Northern Europe, partner |
How to achieve a breakthrough in business and beat competitors by looking at marketing from a business point of view – the CEO’s checklist.
You will learn:
Second part – Advertising, lecturer Sergey Khokhlov,
“MediaCom Russia”, CEO |
Most effective ways to influence and communicate with consumers.
You will learn:
|Gala coctail reception|
Forbes Baltic Conference Secrets of Marketing for CEOs
November 15th, 2013
|Conference fees*:||Early bird: till 5th/Nov/13|
|Team package**: Includes 3+ persons from one organization||Ls 180,-||Eur 257,-||Ls 160,-||Eur 228,-|
|Individual attendance:||Ls 199,-||Eur 285,-||Ls 179,-||Eur 255,-|
Special discount : Forbes subscribers -15% on all offers Apply
15% discount for Forbes Academy participants and Sales Course participants Apply
*Price doesn’t include VAT. Lithuanian and Estonian companies are eligible for 0% VAT, if they are VAT Tax payers in their country. If you want to recieve invoice without VAT - please request email@example.com
** Price for one person
Price includes: course materials, lunch, gala cocktail, Jack Trout book, individual questions to speakers
Price doesn’t include: hotel accommodation
Cancellation is possible till 11th of November. If cancellation is made from 11th till 14th of November 50% from fee is refunded. Only written cancellation is accepted. About cancellation please email to firstname.lastname@example.org
Conference Hall Citadele, Republikas laukums 2A, Riga, Latvia
Download program [PDF]
“The co-operation with Trout & Partners in 2006 was very interesting and useful for ROLF. T&P made a perfect situational analysis, and more importantly, the result was then converted into simple and straightforward company strategy recommendations. T&P:s involvement with our top management helped to reconsider and reinforce the role of marketing in ROLF.”
– Vasiliy Mostitsky, Marketing Director
Rolf Group, Russia
“Following a major acquisition, we developed a strategic marketing focus for Altia’s brands business together with Trout & Partners. The new competitive strategy and the direction for the key brands will no doubt strengthen our leadership in the Baltic Sea region.”
– Kari Lampinen, Senior Vice President
“During years 2000-2005, we worked with Trout & Partners to establish and implement the differentiating ideas of our retail chain brands. Over the years, Trout & Partners added significant value to our business, in particular by strengthening the understanding of our brands and their importance and how the differentiating idea should be reflected in all the activities of our business. All in all, we had an easy and successful co-operation.”
– Seppo Hämäläinen, Senior Vice President
VISIT FORBES MARKETING CONFERENCE AND SPEND A FANTASTIC WEEKEND IN RIGA
SPECIAL HOTEL OFFER ONLY FOR CONFERENCE GUESTS
MONIKA CENTRUM HOTEL,
Elizabetes 21, Riga
Monika Centrum Hotels – a luxury hotel situated in a prestigious part of central Riga. A spirit of hospitality and elegance lingers at Monika Centrum Hotels, which opened its doors in December 2005. This luxurious and artistically designed hotel gives royal treatment to all its guests. Here, you will always feel at home.
Special price for Forbes Marketing Conference participants EUR 59,– per night / single room incl. breakfast.
For booking please contact conference organizers:
Diāna Steimane • ph. +37167383499 • email@example.com
All information: Diāna Steimane • ph. +37167383499 • firstname.lastname@example.org
Places are limited